Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/971427

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Page 39 of 248

"Dura-Prime can be used to prime most everything, like wood, aluminum, gutters, steel, and more. In my opinion, it is the best primer on the market for exterior applications." ~ Bob Halla, Cowls Building Supply Founded by a painting contractor frustrated with complaints and callbacks caused by coating failure on repaint jobs, we set out to make a primer that solved most paint problems. With 55% solids, 300% elongation and 300 PSI adhesion, we engineered an exterior acrylic bonding primer that locks down and encapsulates all peeling, cracking and damaged substrates, remains ptermanently flexible and breathable, and blocks rust and tannin bleed with two coats. Dura-Prime saves time and money by reducing prep and application time, eliminates complaints and callbacks, and provides the most stable surface for unmatched top-coat durability and longevity. Available only to independent retailers www.maddogprimer.com Made by painters, for painters INVEST IN YOUR FUTURE

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