Hardware Retailing

MAY 2018

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: https://hardwareretailing.epubxp.com/i/971427

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Page 5 of 248

TRUTH : YOU CAN BREAK THE CHAINS. If you're in a co-op, you're living by someone else's rules. Isn't it time to break those chains? To pick and choose what to buy and what to sell? It doesn't matter who your supplier is today— True Value® is open for business. ❯ Hundreds of assortments to customize your store your way ❯ Volume and growth rebates based on warehouse purchases TRUTH : YOUR BUSINESS IS LOCAL. YOUR MARKETING SHOULD BE TOO. Fact: 81% of hardware shoppers live within ten miles of their local store. Yet some of our competitors blow ad dollars on national marketing —lowering the chance to win more local customers. We call BS on that. We target all of your ad dollars to your local market instead of scattering them all around the country. ❯ No national promotional fee ❯ Flexible marketing programs ❯ Geo-targeted digital media TRUEVALUECOMPANY.COM/TRUTH.

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